Thesis Research:

For my MBA thesis, I am conducting an experiment in which I will be able to determine certain consumer behaviour parameters. I ll post the results of my experiment after I have all the data.

To this end, I am presenting a hypothetical situation, wherein

1)      You are a consumer in the market for 2 products namely an e-book reader and a D-SLR camera.

2)      You have the money to make the purchase without any financial burden.

3)      Information available to you: Product descriptions as provided by the companies themselves for your understanding of the products & online consumer opinions about each product.

4)       The sources of information that I provide are the only sources of information that are available to you to form an opinion about the product and make a purchase decision

For this experiment, you will need to do the following

1)      Read the product descriptions of Olympus E-510 DSLR and IREX iLiad Book Edition.

2)      Read the online consumer posts for Olympus E-510 and answer the questionnaire (2 multiple choice questions) at the end. Please perform the same for iteration 1 through 5.

3)      Read the consumer posts for IREX iLiad Book Edition and answer the questionnaire (2 multiple choice questions) at the end. Please perform the same for iterations 1 through 5.

Thank you for contributing to my thesis research!!!      J